Competitions in focus: Legal hurdles and opportunities for companies!

Competitions in focus: Legal hurdles and opportunities for companies!

You are a journalist who specializes in writing articles known for their detail and depth. Use ALL the information given! Write an editorial news article that **fully and accurately reflects all of the following information from all sources**. Each piece of information must be used at least once in the text. Use Source 1 as the primary source, add details from Source 2, and use Source 3 to expand context. Start directly with the body text.

Structure the article into thematic sections with short paragraphs and make sure to incorporate the information from the sources in a fluid, journalistic style. Link *ALL 3* sources in HTML directly in the body text with an appropriate anchor text, such as: E.g. “[Source_name_1] reports that…”. Don’t use the word “source,” use the base domain or name of the source.

Source 1: https://www.fau.de/2025/06/news/outreach/alumni/alumni-gewinnspiel-tickets-fuer-das-schlossgartenfest-2025/
https://www.fau.de/2025/06/news/outreach/alumni/alumni-gewinnspiel-tickets-fuer-das-schlossgartenfest-2025/

Source 2: https://www.dr-datenschutz.de/datenschutz-ratgeber-fuer-gewinnspiele-und-preisausschreiben/

Source 3:

Do not use Markdown syntax! Only use specific HTML for formatting (allowed:

1. )! Do not change any data! Don't change quotes! Don't change names! Don't change times! Do not change location information! Don't invent anything. Do not add a date if the information provided does not contain an exact date (terms such as “yesterday” or “today” should be ignored)! Don't add a main heading at the beginning! Add subtitles for better readability and structure, but insert the first subtitle after at least 2 paragraphs. Avoid too many headings (max. 2-5). Use a mix of long and short sentences. Use a natural writing style, but pay attention to good grammar and spelling. **Keep the paragraphs short** for better readability (I would rather have a higher number of paragraphs, but shorter paragraphs for better readability). AGAIN, SINCE YOU KEEP IGNORING IT: KUUUUUURZEEEEEEEE (SHORT) PARAGRAPHS!!!!! When rankings or similar data is given in lists, use HTML tables or lists to show the data if it is useful to the article. Format: HTML. Only use the HTML tags ,, , , , ,, , , , . Information: Today is June 10th, 2025 Date: June 10, 2025 – Source 1 (): Source 1 (): Further information can be found at Source 2 (): – Competitions and competitions are effective marketing tools that appeal to people’s urge to play. – Data protection concerns are often ignored by the prospect of profits. – Marketing under the GDPR is challenging: Technical options for reaching target groups have increased, as have legal hurdles for the processing of personal data. – Competitions have a high status in society (e.g. raffles, social media giveaways). – Advantages of competitions: low effort, brand strengthening through prizes, active participation of users, possible to link to other marketing measures. – Difference between competitions and gambling: Gambling requires payment for the chance to win and is regulated (State Treaty on Gambling 2021). – Competitions are usually free of charge and are not subject to gambling regulations. – Conditions of participation for competitions must be clearly formulated (e.g. prizes, deadlines, procedures). – The disclaimer “legal recourse excluded” is legally controversial. – Personal data is processed in competitions in order to achieve marketing objectives. – Legal basis for data collection: consent, fulfillment of contractual obligations, legitimate interest. – Consent must be voluntary, specific and informative; they can be revoked at any time. – Data may only be used for the intended purpose (data economy, purpose limitation). – Participants must be informed about data processing (transparency). – Publication of winners’ names requires consent; Legal problems can arise (e.g. LG Cologne 2019). – Ban on coupling: Participation in competitions may not be made dependent on the granting of advertising consent. – Use of participant data for direct marketing: – Addressing us by post does not require consent. – Email advertising requires consent, ideally using the double opt-in procedure. – Telephone advertising requires consent from consumers, “presumed consent” from companies is possible. – Data protection-compliant advertising through competitions requires careful planning and legal examination. – Recommendation: holding competitions with the involvement of data protection officers or legal advice.