University of Passau: Top placement in the international research ranking!

University of Passau: Top placement in the international research ranking!

The Faculty of Economics at the University of Passau has achieved remarkable success in a current research ranking by the “MKTBig15” website. The “Marketing and Innovation” and “Marketing and Services” chairs were at the top in Bavaria and reached 61st place in a European comparison. The results were determined through a comprehensive analysis of publications from 308 institutions worldwide in leading marketing journals over the past five years. The University of Passau not only outperformed other Bavarian universities, but also renowned European institutions such as the University of Vienna and the University of Cambridge uni-passau.de reported.

The faculty includes Prof. Dr. Jan H. Schumann and Prof. Dr. Dirk Totzek is responsible for the two leaders of the chairs. Prof. Dr. Schumann has made a name for itself through its innovative approaches to online marketing, customer relationship management and service pricing. Prof. Dr. Totzek, on the other hand, brings extensive expertise in the areas of price management, service management and business-to-business marketing, which has contributed to the university's national and international recognition in teaching and empirical research.

Research strategy and priorities

The leitmotif of research at the University of Passau focuses on the analysis of marketing-relevant decisions made by both managers and customers. Findings are drawn from marketing research and related disciplines. A quantitative-empirical research approach determines the methodology, which uses various methods such as survey research and experimental research. The faculty adheres to the highest international standards and regularly publishes the results of its research activities in leading international journals. These results are also presented at international conferences.

The topic areas covered in the research are:

• Preismanagement
• Dienstleistungsmanagement
• Kundenbeziehungsmanagement
• Business-to-Business Marketing

International networking and study opportunities

In addition to its research successes, the University of Passau is also involved in international cooperation. Together with the University of Metz in France, a marketing double master's degree program is offered that promotes intercultural skills and excellent professional qualifications. The faculty follows the motto “You.Science.Future” and wants to inspire with innovative projects and international study offerings.

The increasing importance of international university rankings is highlighted in a study that analyzes the methods of leading global rankings such as ARWU/Shanghai, THE and QS. These rankings not only provide guidance for students and scientists, but are also increasingly relevant for political decision-makers kooperation-international.de determines. They are often used to choose universities abroad, look for cooperation partners or award third-party funding.

Overall, with its recent successes in the research ranking, the University of Passau not only shows its local strength, but also its potential at the international level. The faculty's innovative strength is significantly supported by its research and course offerings and could promise future success.