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Artificial Intelligence: Future of Marketing for Young Entrepreneurs in FFO!
Find out everything about the “Artificial Intelligence for your Marketing” event on May 13th at Viadrina – for young entrepreneurs.
Artificial Intelligence: Future of Marketing for Young Entrepreneurs in FFO!
On Tuesday, May 13th, at 5:00 p.m., a remarkable workshop entitled “Artificial Intelligence for your Marketing” will take place in the Senate Hall of the European University Viadrina. This event is organized by the Viadrina start-up center and transfer office and is aimed primarily at young entrepreneurs. Jacob Thomsen, management consultant and Viadrina graduate, will be a speaker who will shed light on the role of AI in the corporate world.
The event aims to showcase AI applications that can both increase business visibility and save time. This is done as part of the #darumFFO format, the NextStepNetwork, which was founded in March of this year. It offers a platform for exchange, inspiration and networking for founders, successors and young companies in Frankfurt (Oder).
Artificial intelligence in marketing and work environments
Artificial intelligence has taken on a transformative role in marketing and the world of work in recent years. According to a recent report by StartupValley AI-supported solutions help companies optimize their work environment. Needs and concerns can be better addressed through anonymized feedback from employees, which can be collected and evaluated using AI algorithms.
Additionally, AI technologies promote diversity and inclusion by minimizing bias in recruiting and promotion. Algorithms ensure that objective criteria and skills are given priority, so that discrimination is reduced. Despite the challenges, including data protection and ethical concerns, these aspects are crucial to a positive company culture.
The importance of networking
The event on May 13th not only offers valuable insights into the use of AI in marketing, but also the opportunity to exchange ideas with other founders. The Viadrina Senate Hall, located at Große Scharrnstrasse 59, Room 109, is the ideal place for creative networking and idea generation.
The NextStep network has established itself as an important contact point for young entrepreneurs. With the support of cooperation partners such as the city's economic development agency, the IHK Ostbrandenburg and the Frankfurt (Oder) Chamber of Crafts, a space is being created that enables both inspiration and tangible contacts.
The role of AI in digital marketing
In the context of digital marketing, AI plays a central role. A white paper by Bitkom offers marketing professionals and decision-makers impulses and inspiration for the use of generative artificial intelligence (GenAI). It covers various use cases for increasing efficiency and improving quality in marketing tasks and highlights that AI is not the solution to all challenges. Readers are invited to actively participate in discussions in the Bitkom Digital Marketing working group.
The upcoming event at Viadrina is therefore not only an opportunity to learn more about AI in marketing, but also a valuable platform for future-oriented entrepreneurs who want to adapt their strategies to the new circumstances.