Germany as a top location for international students!

Germany as a top location for international students!

A new initiative to promote Germany as an attractive place to study has been launched by three of Germany's leading business schools. ESMT Berlin, Mannheim Business School and WHU – Otto Beisheim School of Management have joined forces to highlight the positive aspects of studying and research in Germany. As part of the “Say YES to Germany” initiative, coordinated external communication and a uniform positioning of the German educational landscape are to be created. Loud WHU Germany stands for stability, democracy and intellectual openness.

This initiative will be supported through various measures, including joint public relations, media guest posts and a coordinated social media campaign. Joint appearances at international education fairs are also planned to increase Germany's visibility as an educational location. “Germany offers excellent teaching, English-language programs and clear career prospects,” emphasizes Jörg Rocholl, President of ESMT Berlin.

Advantages of studying in Germany

The initiative highlights the numerous advantages of studying in Germany. This includes affordable, high-quality study programs, reliable structures for education and career entry, as well as clear legal frameworks and academic freedom. Christian Andres, Dean of WHU, emphasizes the responsibility of universities to promote critical thinking and intercultural exchange. Joachim Lutz, President of Mannheim Business School, notes that Germany is an excellent home for international students.

The institutions involved are not only ranked among the best business schools in Europe, but also have an extensive network of corporate partners, alumni and research institutions. This not only strengthens the academic reputation, but also the professional prospects for students.

Internationalization and challenges

Germany is considered one of the most popular host countries for international students. In the 2022/23 winter semester, around 458,000 foreign students studied at German universities. According to the HRK Political attention to attracting international students is crucial to securing skilled workers. However, there are challenges that need to be overcome, including high dropout rates among international students.

In order to ensure student success, universities must ensure the successful integration of language skills as well as professional and social integration. The expansion of preparatory colleges and digital preparation programs as well as ensuring support services during studies are steps that are required by the HRK. In addition, improving the transition to employment for international students is crucial to meeting labor market challenges.

Overall, the “Say YES to Germany” initiative sends a strong signal for the internationalization of German universities. The joint commitment of ESMT Berlin, Mannheim Business School and WHU further underlines the importance and attractiveness of Germany as a study location.