AI in focus: This is how companies are shaping the future sustainably!
The University of Hohenheim presents innovative AI studies and sustainable solutions, award ceremonies and research results.

AI in focus: This is how companies are shaping the future sustainably!
The rapid progress of artificial intelligence (AI) presents companies with new challenges and opportunities. An international study carried out together with the University of Hohenheim shows that tech giants such as Microsoft, Google, Amazon, SAP and IBM are increasingly trying to use AI in a sustainable, ethical and responsible way. Hohenheim reports that these companies develop innovative products and implement solutions for resource-saving data centers.
The implemented ethical AI guidelines are intended to help maintain social responsibility and promote the acceptance of AI applications in various areas of life. This comes particularly against the backdrop of increasing concerns about data protection, decision-making transparency and potential misuse of technologies. The knowledge highlights that the ethical issues arising from AI development require far-reaching discussions.
Ethical challenges in AI development
Dealing with the moral dimensions of AI is becoming increasingly urgent. According to current research, the key challenges include transparency in decision-making, accountability in cases of wrong decisions, and ensuring fairness and avoiding bias in the data sets used. The influence of AI systems on areas of life such as medicine, mobility and the world of work makes the discussion about responsible behavior essential. The document from the EU speaks of the urgency of ethical guidelines that require the participation of various stakeholders from computer science, law and civil society.
Particular emphasis is placed on the need for interdisciplinary approaches to create a legal framework that takes into account the dynamics of technological innovation. The development of standards as well as education and awareness-raising about ethical principles in AI play a central role here.
A look at current developments
An important event in the multitude of discussions about nutrition and sustainable technologies was the New Food Festival in Stuttgart, which took place from March 4th to 6th. It presented innovative approaches to feeding the future, including agricultural robot dogs and vegan alternatives to conventional foods. The diversity of ideas reflects the current trend towards sustainable solutions in agriculture.
In another notable development, Prof. Dr. Sabine Trepte was awarded the Christa Šerić-Geiger Prize 2025 for her outstanding achievements, which was presented to him at a ceremony in the cultural center in Kehl am Rhein. The prize, which is endowed with 20,000 euros, recognizes special achievements of women in science, art and social areas.
Finally, the Hohenheim sea buckthorn, which was presented in the Hohenheim Gardens in March, is a beautiful example of the closeness to nature that remains important even in technologically advanced times. The bright orange-red fruits and shimmering silver leaves of sea buckthorn are a reminder that sustainability and tradition also have their place in the modern world.