Trust in artificial intelligence: How companies master change

Trust in artificial intelligence: How companies master change

Prof. Manuel Wiesche from TU Dortmund occupies an outstanding position in research on digital transformation and artificial intelligence (AI). How TU Dortmund reports, Wiesche is concerned with the development of trust in AI systems, even if there is no direct interaction between humans and AI. This research is particularly relevant as AI is increasingly being integrated into all areas of life, bringing with it socio-technical challenges.

A central aspect of his work is analyzing how organizations can deal with loss of trust in AI. Wiesche develops strategies to restore trust in digital technologies. He also focuses on digital platform ecosystems and their innovation potential, especially at large companies such as Apple, Google and SAP.

Research on platform economics and generative AI

Wiesche investigates how third parties can create value in these ecosystems using generative AI. This technology enables unlimited variations of content and applications, which challenges the value creation for companies in the platform economy. The platform economy, an increasingly important economic model, is not only shaped by international giants such as Uber or Amazon, but also by successful German companies such as Parship or Delivery Hero, which enable digital mediation between providers and consumers, according to Fraunhofer IESE in a current blog post.

In addition, Wiesche is working on the integration of augmented reality (AR) and virtual reality (VR) in small and medium-sized companies. Together with partners, he has developed solutions that use AR and VR technologies to measure water depth. These technologies can significantly improve interpersonal interaction in service processes, for example in hospitals.

Digital transformation as a driver of innovation

The digital transformation, how IBM explains, includes the strategic integration of digital technologies into all business areas, which leads to the modernization of processes, products and operations. Prof. Wiesche sees the corona pandemic as an acceleration factor for these developments and predicts more intuitive technologies for the future. The need for users to learn, use and create digital content independently is also emphasized.

In order to meet the challenges of digital transformation, companies must develop trend-proof strategies. Topics such as sustainability and the use of AI are essential aspects that companies must take into account in order to position themselves successfully in the digital space. Wiesche is also the co-initiator of a new bachelor's degree program in business informatics, which starts in the winter semester of 2024/25 at the TU Dortmund. This is intended to prepare the next generation of skilled workers for the demands of the digital economy.

In summary, Prof. Manuel Wiesche's research not only examines the mechanisms of trust in AI, but also develops practical solutions to the challenges of digital transformation. The combination of theory and practical application ensures that TU Dortmund plays an important role in the current discussion about digital ecosystems.